Second Dimension

ashj

After receiving a lot of feedback on my first outcome I decided to alter my font to one that was more appropriate. I chose a stitch font which I feel aids the message of the cause I am trying to promote

My work

This is what I've created so far...


The feedback that I have received is that it might be a little too 'beautiful' and I've been recommended to experiment with type to see if this improves the aesthetic. Also the type might be a little hard to read. Another comment that had been made is that a small amount of imagery might make the poster more successful.

Progress

I'm really enjoying this new project, I have concentrated on my research so far because I know this is something that I tend to lack on in my work. I want my ad shell to be based around the conditions in sweatshops because this is the issue that War On Want aid which affects me the most. I have interviewed 20 people aged 20-30. I know that this is a fairly limited range but so far I have received very useful information. The most useful thing that I have found is that the majority don't like or respond well to emotive imagery. I know that myself I find them to be manipulative and I tend to just look away rather than taking in any information, for this reason I have decided to center my posters around facts with few images.

Bangladeshi sweatshop workers are paid as little as 8p an hour

The recommended living wage in Bangladesh is £22 a month. To earn this, workers must work for 720 hours.

To earn the salary of Nike's chief financial officer, they would have to work 24 hours a day for 179 years.

New brief...War On Want

War on Want is launching a new advertising campaign to raise its own profile, particularly with the younger generation, create a greater awareness of its work and the way in which its role is constantly changing in response to world politics, and generate more income from donations and bequests, which will in turn help it to meet its life-long duty of care to those who are committed to campaigning for human rights and social change around the globe.